| Part I: Creating the Business Plan |
| Chap. 1: Law Is a Business |
| Chap. 2: First Steps in Starting a New Practice: Initial Checklist |
| Chap. 3: The Planning Process |
| Part III: Marketing Paradigms |
| Chap. 5: Creating the Marketing Plan |
| Chap. 6: A Solo and Small-Firm Practitioner's Marketing Renaissance |
| Chap. 7: Using Business Cards, Stationery, and Print Media to Support Rainmaking Goals |
| Chap. 8: It's the Client, Stupid: How to Avoid Marketing Malpractice with Key Clients |
| Chap. 9: Twenty Questions You Should Ask Current and Prospective Clients |
| Chap. 10: Listening to Clients |
| Chap. 11: Branding |
| Chap. 12: Rules for Improving Your Client Relations |
| Chap. 13: More Marketing Basics - Preparing for Marketing on the Internet |
| Chap. 14: Using the Internet to Market Your Legal Services |
| Part IV: Financial Management |
| Chap. 15: Creating the Financial Plan |
| Chap. 16: Methods of Determining Revenue |
| Chap. 17: Pricing Legal Services |
| Chap. 18: The Billing Process |
| Chap. 19: Credit and Collections |
| Chap. 20: Banks and Loans |
| Chap. 21: Equipment Lease Financing |
| Chap. 22: Risk Management for Lawyers |
| Chap. 23: Financial Management |
| Chap. 24: Playing the Slow Economy Game |
| Chap. 25: Client Trust Accounting the Easy Way -- With QuickBooks |
| Part V: Working in the Law Practice |
| Chap. 26: The Right Way to Hire |
| Chap. 27: Hire is Not a Four-Letter Word |
| Chap. 28: The Law Office as Equal Opportunity Employer: Rights, Risks, and Responsibilities |
| Chap. 29: Conducting Effective Performance Appraisals in a Law Office Setting |
| Chap. 30: Preventing Workplace Harassment and Retaliation in the Law Office |
| Chap. 31: Managing and Staffing for High-Quality Litigation Support |
| Chap. 32: Should You Hire an Executive Director? |
| Chap. 33: The Management of Information and Library Materials |
| Chap. 34: Technology for Lawyers |
| Chap. 35: Intranets and Extranets |
| Part VII: Operating Your Law Practice |
| Chap. 36: A Checklist for Opening or Moving Your Law Firm |
| Chap. 37: The Organized Professional |
| Chap. 38: Final Thoughts on Planning |
| Chap. 39: Starting a Family Law Practice |
| Chap. 40: Opening a Home-Based Practice |
Appendices include:
- Cash Flow Projection Forms
- Monthly Accounts Receivable Aging Analysis
- Profit & Loss Statement
Budget Recap Revenue and Expense Forms:
- General Ledger Information
- Payment Pattern Analysis
- Purchasing Law Library Materials -- Considerations and Comparisons
Ed Poll, J.D., M.B.A., CMC
Author: "Attorney & Law Firm Guide to The Business of Law, 2nd ed. (Pub. ABA, 2002)
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