| Part I: Creating the Business Plan |
| Chap. 1: | Law Is a Business |
| Chap. 2: | First Steps in Starting a New Practice: Initial Checklist |
| Chap. 3: | The Planning Process |
| Part II: Setting Goals |
| Chap. 4: | Setting Goals |
| Part III: Marketing Paradigms |
| Chap. 5: | Creating the Marketing Plan |
| Chap. 6: | A Solo and Small-Firm Practitioner's Marketing Renaissance |
| Chap. 7: | Using Business Cards, Stationery, and Print Media to Support Rainmaking Goals |
| Chap. 8: | It's the Client, Stupid: How to Avoid Marketing Malpractice with Key Clients |
| Chap. 9: | Twenty Questions You Should Ask Current and Prospective Clients |
| Chap. 10: | Listening to Clients |
| Chap. 11: | Branding |
| Chap. 12: | Rules for Improving Your Client Relations |
| Chap. 13: | More Marketing Basics - Preparing for Marketing on the Internet |
| Chap. 14: | Using the Internet to Market Your Legal Services |
| Part IV: Financial Management |
| Chap. 15: | Creating the Financial Plan |
| Chap. 16: | Methods of Determining Revenue |
| Chap. 17: | Pricing Legal Services |
| Chap. 18: | The Billing Process |
| Chap. 19: | Credit and Collections |
| Chap. 20: | Banks and Loans |
| Chap. 21: | Equipment Lease Financing |
| Chap. 22: | Risk Management for Lawyers |
| Chap. 23: | Financial Management |
| Chap. 24: | Playing the Slow Economy Game |
| Chap. 25: | Client Trust Accounting the Easy Way -- With QuickBooks |
| Part V: Working in the Law Practice |
| Chap. 26: | The Right Way to Hire |
| Chap. 27: | Hire is Not a Four-Letter Word |
| Chap. 28: | The Law Office as Equal Opportunity Employer: Rights, Risks, and Responsibilities |
| Chap. 29: | Conducting Effective Performance Appraisals in a Law Office Setting |
| Chap. 30: | Preventing Workplace Harassment and Retaliation in the Law Office |
| Chap. 31: | Managing and Staffing for High-Quality Litigation Support |
| Chap. 32: | Should You Hire an Executive Director? |
| Part VI: Technology |
| Chap. 33: | The Management of Information and Library Materials |
| Chap. 34: | Technology for Lawyers |
| Chap. 35: | Intranets and Extranets |
| Part VII: Operating Your Law Practice |
| Chap. 36: | A Checklist for Opening or Moving Your Law Firm |
| Chap. 37: | The Organized Professional |
| Chap. 38: | Final Thoughts on Planning |
| Part VIII: Case Studies
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| Chap. 39: | Starting a Family Law Practice |
| Chap. 40: | Opening a Home-Based Practice |
